Bacon Salt?

I was searching for recipes online tonight and found this product called Bacon Salt. It states the following: "Bacon Salt is a zero calorie, zero fat, vegetarian and kosher seasoning that makes everything taste like bacon." Um-huh!?!?! I have to wonder why would a vegetarian want everything to taste like bacon? I am a really a vegetarian, but when nobody is looking I put bacon salt on all my food, because I love the taste of bacon. In case you are interested http://www.baconsalt.com/